Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Archive for June, 2006

Open Prototype Home Blog

Thursday, June 29th, 2006

Readers of may be interested in a blog set up by the team working on the Open Prototype Home Initiative. In case you are not familiar with it, the Initiative was the subject of a feature article on this site late last year. The blog can be viewed here; for those of you who [...]

Scion Launch ‘Blank Canvas’ tC for Customizers

Sunday, June 18th, 2006

Larry Edsall at the Detroit News reports on a new Spec Package version of the Scion tC. The tC is a coupe sold in the U.S. by Scion, a division of Toyota.  Scion’s strategy is heavily geared towards personalization, and buyers can add a range of persoanlization options to their new car at the time [...]

HDTV Build to Order Wishlist

Sunday, June 18th, 2006

An interesting piece about the market for HDTV’s has appeared in  It includes a suggested set of options which should be available from a build to order HDTV supplier. Many consumers are put off HDTV purchases by the absence of plain language explanations about features and technologies. have hit the nail on the [...]

Sony President suggests PS3 will be made to order

Sunday, June 18th, 2006

In an interview with Japanese newspaper NikkeiBP, Sony Computer Entertainment president Ken Kutaragi has suggested that the PS3, the next generation of the massively successful Sony Playstation game console, will be available as a build to order product. Gaming site GamerNode has more details about the interview.  Mr. Kutaragi is quoted as saying: “As the [...]

Technical University of Denmark Announces Mass Customization Course

Saturday, June 17th, 2006

Klaes Ladeby, who has a mass customization blog at, has posted details about a course in Mass Customization at the Technical University of Denmark. Klaes has posted a link to the relevant university website page. The course is held over 13 weeks and is aimed at full-time students. It counts for 10 Credit Points [...]

Google Researching ‘Eavesdropping’ of TV to Push Personalized Content

Friday, June 9th, 2006

The internet world is buzzing with discussion regarding a paper presented by Google research scientists Michele Covell & Shumeet Baluja. They have published a research paper on the idea of delivering personalized content to a user’s PC or notebook, by listening in to the audio content of a TV program that is close to the [...]

IPTV in Asia

Wednesday, June 7th, 2006

Andrew Ma, writing in SDA Asia, provides an in-depth examination of the development of IPTV in Asia. One interesting quote: Given the choice, I would rather subscribe to the NBA channel alone rather than to a package of sport channels, which is typically what cable networks offer. Smart IPTV providers like Hong Kong’s PCCW offer [...]

Articles say “Personalization Promotes Selfishness; Destroys Community”

Tuesday, June 6th, 2006

I’ve read a couple of articles recently that focus on personalization in relatively diverse sectors, but I was struck by the somewhat common theme running through both: that personalization promotes ‘too much’ individuality.

Ericsson Announces IPTV Solution

Tuesday, June 6th, 2006

Communications company Ericsson has announced an end-to-end IPTV solution. The new system allows for standard and high definition TV broadcasts, video on-demand, network personal video recording and electronic programming guides.

Walmart to Offer Make Your Own DVD’s?

Tuesday, June 6th, 2006

Following recent news that Walmart is planning to offer in-store build to order of computers,Brian White at writes that the retailing giant may also have plans to offer customized DVD’s.

3D Scanning Developments

Monday, June 5th, 2006 recently covered the IMB 2006 Show in Cologne, Germany, which featured some interesting developments in 3D scanning .

SAP and SOA – Mass Customized Software

Monday, June 5th, 2006

In, there is an article on developments in Enterprise service oriented architecture (SOA).  In the article, Bill McDermott, president and CEO of SAP Americas, refers to SOA as mass customization. I have seen SOA being referred to as the mass customization of software in a number of different articles.  It is being described as [...]

Article on Nutrigenomics

Monday, June 5th, 2006

I found an article on nutrigenomics (defined as how food and ingested nutrients affect genes) in a publication called Food& In basic language, nutrigenomics could be defined as a sort of hybrid between nutrition and genetic medicine. The Food&DrinkEurope piece focuses on presentations about nutrigenomics at a conference called Geneva PalExpo.

U.S. Postal Service Extends Personalized Postage to Business

Monday, June 5th, 2006

the U.S. Postal Service’s popular customized postage program has been extended to business customers.  Customized postage allows a customer to personalize postage with pictures or images using Customized PC Postage technology.

Spreadshirt in Euro Red Herring Top 100

Sunday, June 4th, 2006

Continuing the theme of the RHT100, Spreadshirt, the German provider of micro-manufacturing services to websites, has been included in Red Herring’s European Top 100. (Disclosure:  This site carries advertisements for Spreadshirt.)