Paul Greenberg, a writer and thought leader in the area of customer relationship management (CRM) has, over the last few months, published extracts on his blog from the fourth edition of his book CRM at the Speed of Light. The most interesting extract from my viewpoint is from Chapter 6, which describes ‘characteristics of the [...]

A very good article on the current popularity of mass customization by Kimberly Palmer, titled The Store of YOU, appears in the US News and World Report. The article mentions many of the brands that are well known practitioners of customization, plus a few more that are new to me.  Some interesting quotes: “…because consumers [...]

As part of the re-activation of this blog, I’ve decided to include an occasional update containing links to stories of relevance to anyone interested in the progress of the mass customization business model and all the related trends that have come to prominence in recent years. So, here goes: The website of Colby College in [...]

The ranks of online marketplaces for user-designed apparel has been swelled by the arrival of Yerzies. This new company allows anyone to create, purchase or sell their own customized tee shirts, hoodies and other apparel items. In addition to the ability to upload images for printing on a t-shirt or other item of clothing, Yerzies [...]

It’s been a long time since I posted anything here, for which I owe readers an explanation:  I had become disillusioned, not with MadeForOne.com, but with trying to research and write blog posts  using a 56k modem.  That’s right,  for the last four  years or so this site was maintained using a dialup internet connection. [...]