Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Archive for the 'Features' Category

Economist crowdsources ideas

Saturday, September 1st, 2007

The Economist, a weekly UK magazine that is one of the most influential business publications in the World, recently undertook a project which it described as crowdsourcing but is probably closer in nature to open innovation. The magazine asked its readership what new directions it should take in leveraging its intellectual capital and resources. They [...]

One word for many trends

Saturday, November 25th, 2006

As we draw towards the end of 2006, It is reasonable to say that the idea of empowering customers with a higher degree of control over their relationship with business has gained widespread acceptance. This basic idea has been researched in great depth over the last twenty years or so. Various terms and acronyms, such [...]

Book Review: The Long Tail

Wednesday, July 26th, 2006

The Long Tail is written by Chris Andersen, editor of Wired magazine and a former jounalist for The Economist. He also runs the Long Tail website. It is a treatise on the changing nature of retail trade, centered on one central concept: The combined sales of modest sellers and obscure items can equal those of [...]

Articles say “Personalization Promotes Selfishness; Destroys Community”

Tuesday, June 6th, 2006

I’ve read a couple of articles recently that focus on personalization in relatively diverse sectors, but I was struck by the somewhat common theme running through both: that personalization promotes ‘too much’ individuality.