The Economist, a weekly UK magazine that is one of the most influential business publications in the World, recently undertook a project which it described as crowdsourcing but is probably closer in nature to open innovation. The magazine asked its readership what new directions it should take in leveraging its intellectual capital and resources. They [...]

As we draw towards the end of 2006, It is reasonable to say that the idea of empowering customers with a higher degree of control over their relationship with business has gained widespread acceptance. This basic idea has been researched in great depth over the last twenty years or so. Various terms and acronyms, such [...]

The Long Tail is written by Chris Andersen, editor of Wired magazine and a former jounalist for The Economist. He also runs the Long Tail website. It is a treatise on the changing nature of retail trade, centered on one central concept: The combined sales of modest sellers and obscure items can equal those of [...]

I’ve read a couple of articles recently that focus on personalization in relatively diverse sectors, but I was struck by the somewhat common theme running through both: that personalization promotes ‘too much’ individuality.