Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Archive for the 'Mass customization' Category

Customization of clothing to move beyond appearance

Monday, November 3rd, 2008

An article in the website of the Toronto Star notes that a “futuristic fusion of fashion and technology is becoming more common as clothing designers are increasingly incorporating electronics into their garments.” It quotes Jane McCann, director of Smart Clothes and Wearable Technology at the University of Wales, who predicts that, in the next 10 [...]

Mass customization links for 3 November 2008

Monday, November 3rd, 2008

In an article proposing how banks can retain customers in the current financial climate, one of the tactics that CRM Buyer website advises banks to offer mass customization: “Banks have a real opportunity to leverage data and technology and to personalize every customer’s experience. In contact centers, for example, new analytics-based technology can draw on [...]

Customization links for 1 November 2008

Saturday, November 1st, 2008

ZD Net reports that Intel is joining with Asus to create WePC, which serves as a sales site for Asus but is also an effort to gain community input in the PC design process. Make Your Own Jeans, which provides made-to-measure denim fashions at affordable prices, has announced a new add-on service that allows clients [...]

Mass customization link for 27 October 2008

Tuesday, October 28th, 2008

A very good article on the current popularity of mass customization by Kimberly Palmer, titled The Store of YOU, appears in the US News and World Report. The article mentions many of the brands that are well known practitioners of customization, plus a few more that are new to me.  Some interesting quotes: “…because consumers [...]

Round up of customization news 24 October

Friday, October 24th, 2008

As part of the re-activation of this blog, I’ve decided to include an occasional update containing links to stories of relevance to anyone interested in the progress of the mass customization business model and all the related trends that have come to prominence in recent years. So, here goes: The website of Colby College in [...]

New entrant to crowdsourced T-shirt sector – Yerzies

Thursday, October 23rd, 2008

The ranks of online marketplaces for user-designed apparel has been swelled by the arrival of Yerzies. This new company allows anyone to create, purchase or sell their own customized tee shirts, hoodies and other apparel items. In addition to the ability to upload images for printing on a t-shirt or other item of clothing, Yerzies [...]

Design Democracy 08 – Power to the People

Sunday, January 13th, 2008

Custom furniture maker Context Furniture has launched a new website called Design Democracy ’08 – Power to the People, which they describe as a grass roots event aimed at raiseing awareness about mass customization. This website offers curriculum for DD08 ‘citizens’ (members) to learn about mass customization processes, philosophies, materials, design elements and software/hardware applications.  [...]

Thoughts of MCPC visitors

Tuesday, October 23rd, 2007

I would very much have liked to attend the MCPC (Mass Customization and Personalization Conference) 2007 , which was held recently in MIT, Boston and HEC Montreal, however I was unable to do so due to other commitments. Therefore, I’m making a small contribution to the MCPC 2007 by gathering the thoughts of some of [...]

CreateSpace by Amazon is big boost to self publishing

Friday, August 31st, 2007

CreateSpace, part of the, has recently announced a new online Books on Demand service. CreateSpace was originally founded as CustomFlix Labs, Inc. in 2002 and acquired by Inc. in 2005. Prior to launching the Books on Demand service, CreateSpace was already providing inventory-free, physical distribution of CDs and DVDs on Demand, and video [...]

More tea? I had it specially blended!

Friday, August 3rd, 2007

An interesting idea recently covered by Springwise is custom blended teas. Blends For Friends is a British company that sells custom-blended teas, mainly ordered as gifts. The buyer is asked to provide some information about the chosen recipient, although only some basic details are obligatory. However, there are many more optional pieces of information that [...]

Update on MCPC2007

Wednesday, July 18th, 2007

Frank Piller has posted an announcement regarding the 2007 World Conference on Mass Customization and Personalization. Keynote speakers include B. Joseph Pine (who wrote the book ‘Mass Customization – The New Frontier in Business Competition’ in 1993, which can be said to have kick started the whole area of mass customization), Eric Von Hippel of [...]

Ponoko – A Post-Industrial Revolution?

Wednesday, July 11th, 2007

Back in November 2006, I speculated as to the type of businesses which might emerge using a hybrid of mass customization, crowdsourcing, micro manufacturing and online factory business models. One such hybrid has emerged recently in New Zealand. Ponoko describes itself as the world’s first personal manufacturing platform where anyone can click to make, buy [...]

Mass Customization feature in Business Week

Sunday, May 6th, 2007

Business Week’s SmallBiz section carries a feature on five small businesses that have implemented mass customization. The five are American Art Resources, Chip-N-Dough, Zyrra, Choiceshirts, and Name Maker. The most interesting general trend from the article is that several of the interviewees refer to the fact that they had to develop proprietary technologies themselves to [...]

Zazzle acquires customization software company Confego

Sunday, April 29th, 2007

Internet custom products marketplace company Zazzle recently announced that it had acquired Confego, a San Francisco Bay Area company that provides software that enables brands to offer fully customized apparel, bags and footwear designed from the ground up. Confego co-founders Brennan Mulligan and David Gross have joined Zazzle effective immediately. Confego manages order fulfillment and [...]

A practical example of in-store body scanning

Tuesday, April 24th, 2007

The ARTIVIDUUM fashion label recently has recently opened a store in Frankfurt, the German metropolis on the Main river. In February 2007, owner Verica Hauch opened the doors to her new store. She opted exclusively for tailored and, more interestingly from this website’s perspective, mass-produced customized clothing. She uses the slogan “Be your own designer”, [...]