Mass customization and personalization news


Trend map for 2007

From Ross Dawson’s blog, Trends in the Living Networks, comes a posting about the amazing Trend Map for 2007 and beyond.

Nowandnext.com and Future Exploration Network have collaborated in producing a map of major trends for 2007 and beyond, across ten segments: society & culture, government & politics, media & communications, science & technology, food & drink, medicine & well-being, financial services, retail & leisure, and transport & automotive.

The map is modeled in the style of a city metro railway network. It shows how particular issues occur in a number of different trend lines.

Personalization features as a major ’station’ on the map, influencing the direction of several areas: medicine and wellbeing, society and culture, financial services, work and business, science and technology, and retail and leisure. If you thought the diagram in my recent customerism article was complex, it’s nothing compared to the Trend Map.

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