Donal Reddington on mass customization, crowdsourcing and digital manufacturing


B. Joseph Pine Interviewed by Frank Piller

Frank Piller has published his interview with B. Joseph Pine, the first person to set out in detail the concept of mass customization.  Pine’s book, Mass Customization: The New Frontier in Business Competition, was a landmark that challenged the conventional wisdom of mass production.

You can read Frank Piller’s interview with B. Joseph Pine here.

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