Donal Reddington on mass customization, crowdsourcing and digital manufacturing


BMW could be the first true mass customizer of cars

Auto Express, a British car magazine, reports in a short news item that BMW are:

“…working on a design for a super-efficient factory that can make bespoke cars in five days, instead of the current wait of up to six weeks. But there’s one hitch – it could be eight years before the “fully flexible” production line is built.”

It is not surprising that BMW are the company at the forefront of the march towards true mass customization of new cars.  A very high percentage of their output is already made to order (but with the six week time lag referred to in Auto Express) and the BMW-owned Mini brand has popularized the concept of personalization in smaller, less expensive cars.

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