Donal Reddington on mass customization, crowdsourcing and digital manufacturing


Boston USA – a hotbed of mass customization

The Boston Globe newspaper has a recent feature on the number of companies in the Boston area that are currently using mass customization. There are ten companies on the list, with some additions by readers in the article comments.

It appears that the region is something of a hotbed for enterprises using the mass customization model, perhaps aided by the presence in the region of Babson College (a business college which focuses heavily on enterpreneurship) and of course MIT.

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