Donal Reddington on mass customization, crowdsourcing and digital manufacturing


CustomFlix and Amazon.com Launch CD on Demand Service

CustomFlix Labs, Inc., a wholly owned subsidiary of Amazon.com, Inc., has introduced the ‘CustomFlix CD on Demand‘ service. The new CD on Demand service is similar to the current DVD on Demand service and offers independent musicians, artists, labels, and other music content owners an inventory-free way to reach a worldwide audience and make their audio CDs available to millions of Amazon.com customers.”With the launch of CustomFlix CD on Demand, we are once again changing the way independent distribution works,” said Dana LoPiccolo-Giles, co-founder and managing director of CustomFlix.  “Based on the success of CustomFlix DVD on Demand, our members have been asking for an inventory-free audio CD solution. We’re pleased to extend our Disc on Demand service beyond video to meet the needs of the independent musician community as well as labels who want to provide as much of their catalogue as possible to Amazon customers.  By enabling access to Amazon.com’s millions of customers, CD on Demand now offers musicians and labels a powerful new way to profitably connect to their audience.”

CustomFlix CD on Demand works the same way as CustomFlix DVD on Demand; CustomFlix manufactures and ships CDs only when customers place orders, so no pre-built inventory is required.  This manufacture on demand approach enables independent musicians and labels to offer audio CDs at a fraction of the upfront cost of traditional distribution methods while maintaining unprecedented flexibility and control over their content.  Through this service, music content owners can make their CDs available to millions of shoppers on Amazon.com as well as through their own customizable CustomFlix E-Store.

At the heart of the CD on Demand program is the CustomFlix Future-Proof Archive service, a secure storage and reformatting platform designed to provide content owners the flexibility to repurpose content into multiple future digital formats.  The Future-Proof Archive service now supports audio CD, DVD-Video, and WMV-HD DVD.  Upcoming support for HD DVD and Blu-ray has already been announced, with additional formats coming in the future.

CustomFlix CD on Demand units include CD-R media with full-color hub-printed faces; full-color, double-sided tray cards, and four-page, full-color inserts in over-wrapped clear jewel cases,

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