Forbes, Wired, Chicago Tribune Magazine focus on clothing personalization
Major publications in the mainstream business and lifestyle media have recently run articles relating to mass customization in the apparel sector.
Wired News carries an article ‘The Scanning of the Fittest‘. Among the research covered in the article is the work of Auburn University and TC2 (“TC Squared”) in researching U.S. body types using 3D scanning technologies. It also describes how Intellifit has a 7-by-8-foot chamber, and uses radio waves to scan a person’s fully clothed body in 10 seconds.
Meanwhile, Forbes magazine documents the growth of customized apparel in ‘Custom Wave’, where they report on the best-known companies that use customization, like Nike and Land’s End. However this article also focuses on individuals that offer clothing personalization services, more in the style of traditional tailoring than modern day personalization.
The Chicago Tribune Magazine gives a detailed profile of custom T-shirt maker Threadless. (See Frank Piller’s blog for a detailed assessment of this article.)
This is just a personal opinion, but I sense a tipping point coming…
September 27th, 2006 at 8:52 am
Forbes, Wired, Chicago Tribune Magazine focus on clothing personalization MadeForOne.com: Mass Customization – Personalization
“Major publications in the mainstream business and lifestyle media have recently run articles relating to mass customization in the apparel sector.”