Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Mugged by Zazzle!

Customized marketplace Zazzle, has added mugs, steins and stainless steel travel mugs to its customizable product lines. Consumers can now create customized mugs at using Zazzle’s design tools.

While the addition of mugs and steins to the product range of an ordinary personalized products vendor would not be very newsworthy, with Zazzle it is a little different, because it influences the earnings potential of Zazzle’s many thousands of members.

While an ordinary consumer can visit Zazzle’s website and purchase for themselves, a Zazzle member can add designs for the various new products to their own website, giving a bigger choice to their own site visitors and thus enhance their sites’ earning potential.

Once the customer has selected their base image, it can be further customized with any combination of colors and text. The advanced design tool permits the user to view their design from any angle, and the image and text can wrap around the mug, handle to handle. Zazzle offers nearly 30 mug sizes, colors and styles to choose from, such as stainless steel travel mugs, steins, and a choice of ceramic 11 oz. or 15 oz. mugs in six colors including two-tone and classic white. Prices range from $12.95 to $19.95.

This latest addition to Zazzle’s product range is in addition to cards, posters and prints, t-shirts and custom postage.

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