Donal Reddington on mass customization, crowdsourcing and digital manufacturing


Personalized Bank Cards in Oman

It is increasingly clear that the appetite for personalization is a world-wide phenomenon, and not something that is just confined to Western countries.

The practice of allowing customers to place their own photographs on a credit card has recently spread to the Sultanate of Oman, where BankMuscat has launched its ‘Picture Card’ version of the Visa credit card.

The Times of Oman newpaper quoted Sulaiman Al Harthy, BankMuscat’s deputy general manager of consumer banking:

“BankMuscat is glad to offer the first picture card in the Sultanate. World over, ‘picture cards’ are in demand as they allow cardholders to personalise their credit cards and their shopping experience. The picture card, we believe, provides an instant connect with those who are young and the young-at-heart who are keen to look at increasing levels of personalisation in everything they do. Unlike the photo-card, which provides for higher levels of security and identification, the core this of product lies in is recognition and emotional attributes.”

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