Donal Reddington on mass customization, crowdsourcing and digital manufacturing


Steve Madden Shoes Enters Customization Market

American shoe designer Steve Madden has set up a shoe customization facility at his website. When all the various choices of heel, pattern, material and finishing are taken into account, 4,221 possible combinations are available on the ‘Design Your Own’ facility. The Design Your Own section of the website currently offers ladies shoes only.

The site is powered by KOMPO E-Commerce Solutions. Steve Madden is quoted as saying: “I believe in being at the cutting-edge of the most important trends. I believe our new ‘Design Your Own’ collection will give our customers the fashion-forward styles they have come to expect from Steve Madden, combined with the added allure of personal self-expression,” commented Steve Madden. “Besides,” he continued,” the wearer is always some of my best inspirations. Even though everybody looks at designers and celebrities’ example, fashion is a personal choice. It should really belong just to you.”

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