Donal Reddington on mass customization, crowdsourcing and digital manufacturing


Customization Key to Success in Electronics?

Electronics industry website EMSNow has a short interview with Rich Heimsch of Protean Marketing.

The interview touches on the idea that the increasing personalization of consumer electronics will benefit Western manufacturers, which are geared more towards short run production than the high-volume factories of Asia. This idea is discussed as a possibility rather than being put forward as a strong viewpoint. Is it accurate?

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