Donal Reddington on mass customization, crowdsourcing and digital manufacturing

IPTV in Asia

Andrew Ma, writing in SDA Asia, provides an in-depth examination of the development of IPTV in Asia.

One interesting quote:

Given the choice, I would rather subscribe to the NBA channel alone rather than to a package of sport channels, which is typically what cable networks offer. Smart IPTV providers like Hong Kong’s PCCW offer channels-on-demand so their customers can dynamically subscribe to a particular channel via the remote control.

This is definitely the right way for providers to go.  For too long TV distribution companies have offered so-called choice, but this was really their choice and not the customer’s.  The customer could pick whatever ‘package’ of channels they preferred, but this always meant getting channels that were not wanted along with the ones that were.  And of course the customer still had to pay for all the extra channels they didn’t need.

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