Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Matthew McConaughey’s Personalized Blanket

A newspaper called the Cumberland Times-News tells an interesting story about a family owned company called Roclith Blankets which provided personalized blankets for a new film called “We Are Marshall“, which stars Matthew McConaughey.

The actor managed to pull an April fool joke on Clint Hillman of Roclith, by pretending that they had spelt his name wrong on one of the blankets…

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