Italian auto news website DueMotori.com carries news about Mazda adding more options to its build to order facility in Japan, called Web Tune Factory .

This facility (for Japanese market only) allows customers to order Mazda cars to their own specification. It appears to offer a very high level of customization options, as described in the article:

The Web-Tuned Roadster can add optional equipment–such as a black cloth top–that are presently unavailable for installation as an option on catalog models. Additionally, selection of a single item that is usually only available as part of a fixed combination in catalog model Roadsters is also possible. The website enables users to maximize the fun of customizing because it also provides the chance to choose standard equipment from a specific Roadster model as a separate item order, so a wide variety of package options are possible to meet a customer”s every need.

In addition, using the “Web Tune Factory@Dealer”, a Web Tune Factory customer assistance tool placed onsite at Mazda dealers in Japan, makes it possible to customize, order and complete the purchase of a Web Tuned Roadster all in one location.

The Web Tune Factory site is in Japanese obviously, but even if like me you don’t speak the language, it is worth a look for its excellent design.

This entry was posted on Monday, April 17th, 2006 at 10:08 pm and is filed under Notes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.