Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Mazda Adds Extra BTO Options

Italian auto news website carries news about Mazda adding more options to its build to order facility in Japan, called Web Tune Factory .

This facility (for Japanese market only) allows customers to order Mazda cars to their own specification. It appears to offer a very high level of customization options, as described in the article:

The Web-Tuned Roadster can add optional equipment–such as a black cloth top–that are presently unavailable for installation as an option on catalog models. Additionally, selection of a single item that is usually only available as part of a fixed combination in catalog model Roadsters is also possible. The website enables users to maximize the fun of customizing because it also provides the chance to choose standard equipment from a specific Roadster model as a separate item order, so a wide variety of package options are possible to meet a customer”s every need.

In addition, using the “Web Tune Factory@Dealer”, a Web Tune Factory customer assistance tool placed onsite at Mazda dealers in Japan, makes it possible to customize, order and complete the purchase of a Web Tuned Roadster all in one location.

The Web Tune Factory site is in Japanese obviously, but even if like me you don’t speak the language, it is worth a look for its excellent design.

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