Donal Reddington on mass customization, crowdsourcing and digital manufacturing


SAP and SOA – Mass Customized Software

In DestinationCRM.com, there is an article on developments in Enterprise service oriented architecture (SOA).  In the article, Bill McDermott, president and CEO of SAP Americas, refers to SOA as mass customization.

I have seen SOA being referred to as the mass customization of software in a number of different articles.  It is being described as such because of the way it modularizes the delivery of software services.  While there are many sites with detailed information on SOA, this SOA Simple article in DestinationCRM.com is a good starting point.  Have a read and judge for yourself if SOA really is ‘software mass customization’.

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