Donal Reddington on mass customization, crowdsourcing and digital manufacturing

ChoiceStream CEO on Personalization

Writing in iMediaConnection, Steve Johnson (CEO of ChoiceStream) discusses ‘Five Components of Personalization’.

Although his article relates mainly to the personalization of marketing rather than end-products, it makes interesting reading.

Share this item on these services:
  • digg
  • Furl
  • NewsVine
  • RawSugar
  • YahooMyWeb

Leave a Reply

You must be logged in to post a comment.