Donal Reddington on mass customization, crowdsourcing and digital manufacturing

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ChoiceStream CEO on Personalization

Writing in iMediaConnection, Steve Johnson (CEO of ChoiceStream) discusses ‘Five Components of Personalization’.

Although his article relates mainly to the personalization of marketing rather than end-products, it makes interesting reading.

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This entry was posted on Saturday, April 8th, 2006 at 2:20 pm and is filed under Notes. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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