Donal Reddington on mass customization, crowdsourcing and digital manufacturing

Brand Explorers

Regular readers of this site will know that it is based in Ireland.  It is not very often that I have the opportunity to write about mass customization or personalization activities or articles that originate in this country.  However, I’ve found an interesting article in Marketing Magazine, where Johnathan Davis looks at how shoe companies Nike and Adidas are developing ‘Experiential Marketing‘.

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