Donal Reddington on mass customization, crowdsourcing and digital manufacturing


Dorling Kindersley Travel launch customized travel guides

The Inventorspot website has a news item on the new customized travel guides being produced by Dorling Kindersley (DK) Travel.

The DK travel customized travel guide website

The DK travel customized travel guide website

They are similar in concept to Offbeat Guides, which were covered on this site recently.

The Inventorspot article considers the DK Travel customized travel guide to be a superior offering to the Offbeat Guide, although it should be pointed out that the Offbeat Guide is still in a ‘beta’ stage, to allow it to be evaluated by customers before launch, a method more commonly used with computer software.

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