Donal Reddington on mass customization, crowdsourcing and digital manufacturing


Round up of customization news 24 October

As part of the re-activation of this blog, I’ve decided to include an occasional update containing links to stories of relevance to anyone interested in the progress of the mass customization business model and all the related trends that have come to prominence in recent years.

So, here goes:

The website of Colby College in Maine, USA, carries a profile of Marybeth Luber, CEO of Archetype Solutions, a San Francisco company that offers consumers customized clothing based on their body sizes and preferred styles.

The Internet Retailer website reports that Personalized gifts e-retailer Personal Creations has implemented personalization technology on its website, including product recommendations, to improve the customer experience and meet its goals. The article states that the company has found that average order value is 45% higher for customers who click on product recommendations versus those who do not, and items per order is 68% higher. The article appears to be derived from a press release by Certona, which provided the technology to implement site personalization for Personal Creations.

A new startup based in New York called Proper Cloth offers high-end, customizable men’s dress shirts. The company has been founded by Seph Skerritt, an electrical engineer and recent graduate from MIT. In addition to the many design options, the Proper Cloth configurator appears to offer a very high level of flexibility regarding the size measurements for shirts.

The makers of the Flip Video family of camcorders have teamed up with online marketplace Cafepress.com to offer personalized Flip Mino camcorders on a purpose-designed website called TheFlip.com. Consumers can add their creations to the open marketplace and earn commissions for each camcorder sold using their designs. Users can also elect to have their designs earn commissions for non-profit causes.

That’s it for today!

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