Donal Reddington on mass customization, crowdsourcing and digital manufacturing


4YourSoul.com relaunched as Cardways.com

Cardways.com, an online customized gift card and greeting card destination, recently announced the launch of its new Web site. Formerly 4YourSoul.com, Cardways.com is a service of Arroweye Solutions. The refreshed Web site offers consumers the opportunity to customize gift cards and greeting cards. Users can choose from a host of leading retailers from which to purchase the gift cards.

American consumers spent more than $55 billion on gift cards last year, making them the most given holiday gift category in 2005. At Cardways.com, consumers can personalize gift cards by uploading digital photos and script to create a personalized message for family and friends. The user’s photo appears on two-thirds of the gift card. The remaining third of the gift card features the retailer at which the gift card value can be redeemed.

Cardways.com charges $4.50 (plus the value of the gift card and a stamp) for a completely customized gift card and greeting card package, or $3.25 for a personalized greeting card (without a gift card).

Retailers currently offering customizable gift cards include Linens ‘n Things, Circuit City, Overstock.com, Yahoo! (only at Yahoo! Photos), Waterford.com, 6pm.com, Napster, Regis Salons, eBags.com and Lids.com. Retailers offering custom gift cards in time for the holidays include Lowe’s Home Improvement, Travelocity, Comp USA, Dillard’s and Quizno’s.

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One Response to “4YourSoul.com relaunched as Cardways.com”

  1. Custom Greeting Cards Says:

    Thanks for the info about !

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