Gateway Re-Enters Build to Order Market
The 7200S, one of the new PC's from Gateway
2004-10-01 - Irvine, CA, USA: U.S. computer maker Gateway has unveiled a
completely new line of desktop PCs for sale through the company's direct sales
channels -- 1-800-GATEWAY and http://www.gateway.com. These new products mark Gateway's return to the build to order approach, which it had previously discontinued in favour of selling only through dealer channels.
Each of the
new lines - the Gateway 7200, 5200 and 3200 series - may be customised with
select components, including processors, displays, memory, hard drives,
optical drives, speakers, audio cards, graphics cards, memory card readers,
keyboards and software.
These new PCs have been optimized to meet a range of users' needs, from
families who need an entry-level PC for email and word processing to
tech-savvy enthusiasts who want the hottest technology to enjoy gaming and
Most of the new PCs include the new Intel 915G chipset, which utilizes the
latest technology for digital entertainment and enhanced performance.
Gateway's unique patent-pending design in the high-end line - the Gateway
7200 Series - optimizes Intel's BTX (Balanced Extender Technology)
architecture to deliver advances that result in a cooler and significantly
quieter PC. The new Gateway 7200 series is introduced on the heels of the
Gateway 700GR desktop PC - the industry's first BTX desktop PC - which was
recently made available through technology and electronics retailers.
"Anyone looking for a new PC will find the system that is ideal for them
at Gateway," said Ed Fisher, Gateway, Inc. senior vice president of product
planning. "These new PCs offer the best available technology at every price
point to help our customers get more productivity and enjoyment out of their
purchase. Plus, since our customers can customise their own system, they can
choose the features they want, or eliminate the extras they don't need."
The high-performance Gateway 7200 series - starting at a price of
$1,249.99 - features the latest technology for PC enthusiasts and power users
who want a system that provides cutting-edge technology for games, digital
video editing and other demanding applications. The brand new design -- based
on Intel's BTX architecture and optimized by Gateway -- features a more
efficient and reliable cooling system that acts as a wind-tunnel to cool the
internal components. By circulating up to three times the airflow of
traditional PCs, the Gateway 7200 series PCs stay cooler and can handle
high-speed processors as well as the fastest graphics cards, add-in cards and
hard drives available today and in the future. System reliability is also
increased because the components run cooler than before.
The new design also better cools PCI Express video cards, since they face
the wind tunnel. Additionally, this change in position allows the highest end
video cards to occupy only one slot, instead of two, leaving an additional
open slot for gamers and power users to fill. Gateway's innovative BTX case
is ready for expansion with seven bays and five PCI slots (one PCI Express
x16, three PCI and one PCI Express x1 slot.)
To achieve the wind tunnel effect, the BTX case uses extra large fans that
spin at 40 percent slower than normal. The result is whisper-quiet operation
appropriate for any room of the home. The BTX case is so efficient, that it
can cool ATI's most powerful graphics card, the X800XT, without a fan on the
In addition to being cool and quiet, the Gateway 7200 series incorporates
the latest technology, including the multiple ways to access and store digital
media, fast Intel Pentium 4 processors with HT technology and the Intel(R)
915G chipset. The new chipset provides an improved multimedia performance for
gaming and video. Further contributing to the entertainment experience, the
7200 series utilizes Intel High Definition Audio for high-fidelity 7.1
surround sound. Additionally, the new line supports the next generation in
hard drive technology -- Serial ATA. The systems feature the latest in
networking technology -- integrated Gigabit (10/100/1000) Ethernet -- to
ensure a fast network connection.
The new Gateway 5200 series PCs is targetted at the mid-range market, with prices beginning at $849.99. These machines at targetted at
consumers who use their PCs for
digital hobbies, entertainment and every-day productivity. And because the
systems can be customised, customers can choose the features that appeal most
Utilizing the new Intel 915G chipset, the Gateway 5200 series includes
Intel Graphics Media Accelerator 900 technology that is 170 percent faster
than before and provides improved video performance, supporting the latest
games and multimedia applications. Additionally, the new line supports next
generation Serial ATA hard drives and utilizes Intel 5.1 channel High
Definition Audio for a true home theater experience. The desktop PCs are
network- or broadband-ready with integrated 10/100 Ethernet and a
56K v.92 modem.
At the entry level, customers needing a PC ready for email, web browsing, word processing and
other productivity functions can order the Gateway 3200 series. This
budget-conscious line of PCs features Intel Celeron or Pentium 4 processors, a
sleek new design, and everything needed for basic computing at a very
Unlike many other entry-level offerings, Gateway's 3200 series PCs come
standard with large flat 17-inch CRT monitors, which are superior to curved
CRTs because they greatly reduce distortion at the edge of the picture. These
monitors are fully configurable and may be upgraded to a flat panel LCD
display if desired, like many other features on the three new lines of PCs.
The Gateway 7200, 5200 and 3200 series desktop PCs comes standard with
Microsoft(R) Windows(R) XP Home Edition. Windows XP Professional and
Microsoft Office can be selected as an upgrade if desired.
In addition to the company's online support center, Gateway offers a pro-active
service tool called BigFix(R) at no charge on all its PCs. With the
customer's permission, BigFix identifies and sends messages offering upgrades
to enhance the performance or capabilities of the PC.
It should be noted that the new range of machines is not available in Europe. Gateway withdrew from selling in European markets in 2002, and has not indicated any planned return, either through dealers or direct selling.