Burton Launches Customised Snowboard Programme
2004-10-28 - Burlington, VT, USA: Snowboard manufacturer Burton has unveiled Series 13(tm), a new online system which allows riders design the graphics of a high-end Burton snowboard.
Instead of just slapping some stickers or stencils on a board and calling it 'customised', now you can customise your board's artwork, finish, sidewall colors and base design on the Series 13 section of burton.com. Customers can even choose between the 3D or 2X stance patterns used on snowboards. Four high-end Burton board models can be customised on the website, including Baron ES, Custom X, Feelgood ES and T6. Many different graphic themes are currently available, and new themes will be introduced throughout the season. With over a million different design combinations to choose from, customers will be sure that they will never have the same board as anyone else on the hill.
Burton pro riders have always influenced and designed board graphics, and now Series 13 lets the customer be a part of the process. "Series 13 is the freshest thing to happen to snowboards in a while," says Dave Downing. "I think people are going to be super stoked to make their own graphics and then get to ride the board. It's like anyone can have their own pro model."
All Series 13 boards are individually built at Burton Manufacturing Center, located a few short miles away from Burton's global headquarters in Burlington, Vermont. Through a partnership with select Burton Authorised Dealers, Burton ships completed Series 13 boards to a participating dealer of your choice for pick-up. Each board comes with a metal nameplate inlay that can be engraved as you wish. A leather bag, certificate of authenticity and a personally signed certificate from Jake Burton are also part of the package.