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Directory Launches Mass Customization Discussion Group

Members can post messages relating to mass customisation and personalization topics

2004-12-04: Mass Customization news website has launched a new online forum to facilitate discussion and debate on issues relating to Mass Customization and Personalization. Mass customization is the use of advanced manufacturing technologies to provide custom-made products at prices comparable to standard mass produced items. Examples of mass customized products are a personal computer that can be fitted with the exact components required by the customer, or a car that is manufactured with the exact combination of engine, interior, colour, and accessories that the customer has ordered.

"There has been a significant increase in the use of mass customization by mainstream brand names, particularly in the last twelve months", says Donal Reddington, editor of, "and it is clear that the mass customization concept has become central to the strategy of many well known companies. While there is a great deal of published material on the topic, until now there hasn't been any online facility where those interested in mass customization and personalization could discuss relevant issues. The forum is the first to provide such an opportunity." was launched in May 2004 to provide regular news updates on issues related to mass customization and personalization. Articles cover new mass customized and personalized products, corporate activity, new technologies, and academic conferences. The discussion forum is intended to bring together those with a personal or professional interest in mass customization.

Members can register and post messages under a number of forum topics, including current issues relating to mass customization, relevant technologies, and conceptual theories and ideas. Membership is free of charge and any personal data gathered will never be sold or distributed.

The forum is located at

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