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Mass Customization Feature Articles

Welcome to the features page. Here you will find feature articles on enterprises using mass customization and personalization.

Mass Customized products are items custom made to individual unique requirements at similar prices to off-the-shelf, mass produced alternatives. Mass customization is sometimes referred to as personalization. Whereas mass customization normally involves customizing the functional attributes of a product, personalization generally refers to customizing the appearance of the product.

In these feature articles on mass customization and personalization, looks at the enterprises which offer mass customized and personalized products. The articles explain the mass customized or personalized products on offer from each company, and also describe how the enterprise has developed. In some cases, the enterprise is an established business, that has adopted mass customization or personalization as a new approach to its business. Sometimes the enterprise will offer mass customized products alongside the ordinary mass produced versions, or it may move completely over to mass customization. In other cases, the enterprise may have been set up to specifically use a mass customization or personalization strategy, and offer customers a made to order product from the start.

Regardless of how an enterprise becomes involved in mass customization, the feature articles endeavour to give an understanding of the business and the methods they have used to offer mass customized or personalized products. As mass customized products could not be offered without recent advances in e-commerce and manufacturing technology, the articles also look at the systems used to turn a customer's requirements into a mass customized or personalized finished product. is always looking out for enterprises to include in a feature article. If your company has implemented a mass customization or personalization programme, and would like to be featured in these pages, please contact the editor using the details on our contacts page.

Special Report: Personalized Medicine

2004-09-23: A number of separate announcements in recent days point to a growing interest in the area of personalized medicine among academic researchers and the pharmaceutical industry. Genetic treatments have already moved a significant distance from a theoretical concept to something which is being actively researched. The wider implications of the use of genetics for personalized medical treatment is also being considered. Read more

It's Your Call With Customised Phone

Some examples of covers for Nokia 3310 (left and right) and Nokia 8210 (centre) from Customised Phone Covers

It is clear from recent coverage of the mobile phone industry that a cellphone is no longer seen as a utility product: useful, dependable, black or grey in colour. Cellphones are now fashion items, with new models appearing almost every week. The fortunes of cellphone manufacturers depend on how fashionable their range is at any given time. On many phones, the standard cover can be replaced with colourful alternatives. A British company has now taken this concept a step further, offering custom made phone covers. In fact, the enterprise has also taken what they do as their name: Customised Phone Covers. Read more

Bring Mass customization news to your desktop with RSS

2004-08-17: has expanded its accessibility to readers by launching a RSS (Real Simple Syndication) feed. With the aid of a news aggregator, a reader can now be informed about new articles as they are published. Read more

Wildemasche - Mass customization of Knitting

One of the custom made scarves produced by Wildemasche

2004-09-11: Wildemasche, a company based in Plüderhausen, Germany, has used advanced technology to open up the world of knitting to customized design. Wildemasche will customise a scarf or sleeveless pullover by including a design or image as part of the knitted pattern. This is done with no minimum order quantity or surcharges. Read more

Future Sonics - Changing the Sound of Music

Britney Spears, Enrique Iglesias and Faith Hill are clients of Future Sonics

2004-08-09: Future Sonics Inc., of Pineville, PA, USA, has been at the forefront of a revolution in the area of personal monitors for musicians. Their Ear Monitors® brand of custom professional personal monitor products & systems has changed the way performers listen to their own sounds during a performance. Read more

Bivolino Brings Tradition and Technology Together

The Bivolino website shirt configurator

2004-07-16: Bivolino has combined fifty years of experience in shirtmaking with cutting-edge design technology to offer custom tailored mens shirts through their website. Read more

You Really Are What You Wear

2004-07-02: A company based in Columbus, Ohio aims to provide the ultimate choice to followers of fashion - the freedom to design their own clothes. The CustomizedGirl label was set up by Joe Thibault, Andy Hagans and Taj Schaffnit, who saw the potential in developing a fashion line which would fill the still largely untapped area of personalized clothing. Read more

Smooth Fitness Gives Choice to Treadmill Buyers

This picture from Smooth Fitness shows some of the 9.3 configurations

2004-06-25: Buyers of running treadmills will sometimes find that they are paying for features that they don't need. This is especially the case at the upper end of the market, where high-strength treadmills are also likely to be loaded with extra features. U.S. company Smooth Fitness, a subsidiary of, have got around this problem by enabling customers to configure the specification of their 9.3 Series treadmill. Read more

Materialise Turns Spotlight on Rapid Prototyping

One of the lighting products made by Materialise using RP techniques

2004-06-11: When the layout of was being designed, the approach taken was to divide news items into two categories, the first dealing with mass customized products, and the second category dealing with technologies that could be used to produce them. It was not expected that any enterprise would be both a producer of customized products and a supplier of technology as well. But that was before we discovered Materialise. Read more

Ultimate Ears make ordinary earphones obsolete

The UE-10 Pro from Ultimate Ears

2004-06-02: Tired of spending hours downloading the latest Aerosmith, Norah Jones or OutKast tunes to your iPod and then getting a sound as thin as your neighborhood garage band? Treat yourself to a pair of Ultimate Ears --- deluxe earphones created as stage monitors for the likes of Van Halen and Linkin Park and now available to ordinary audiophiles who simply want to hear their music the way the sound engineers intended. Read more

What colour is your parachute? profiles parachute manufacturer Performance Designs

2004-05-28: The title above was originally used on one of the many 'self-help' books that are published every year, but in the case of Peformance Designs, the question can be asked in a more literal sense. This DeLand, Florida, USA based company will build a parachute with a customer's personal colour scheme. Read more

I must check my calendar

2004-05-19: If the usual type of wall or desk calendar doesn't suit your tastes, or you want to send a gift that will last the whole year long, Yearbox(TM) can supply personalized calendars with a customer's choice of photographs. Read more

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