'Light-to-Order' By Rejuvenation
The Jewell lamp, an example of Rejuvenation's build to order range
2004-10-28 - Portland, OR, USA: Rejuvenation, the manufacturer of period-authentic lighting and house parts, has made it easier for
customers to buy personalized lighting with the launch of a new build-to-order feature on the company's web site (http://www.rejuvenation.com/). Rejuvenation is America's largest manufacturer of authentic reproduction lighting. Founded in 1977, the
company's products can be found in homes, commercial and public buildings
throughout the United States, including Grand Central Station and Graceland.
Rejuvenation's reproduction light fixtures can be customized to suit
people's homes and personal styles with 12 different hand-applied metal
finishes, dozens of glass shade options, and variable lengths, arm
choices, and switch options.
In addition, for many fixtures the build-to-order tool offers a
full-colour rendered preview that allows customers to visualize how
their choices will affect the look of a fixture, making it much simpler
for them to create the most appropriate fixture for their home. These
visual renderings, similar to computer animation, change in real-time
as customers select their options. The renderings can also be rotated
for viewing the fixtures from various angles.
"Buying lighting online can be challenging, especially with the
number of options we offer for our fixtures" says Rejuvenation Web
Director John Klatt. "Our new build-to-order tool simplifies the
ordering process and eases the leap of faith for our online customers."
Klatt adds that the tool is also useful for catalogue and retail
store shoppers by allowing them to create and picture far more fixture
choices than Rejuvenation could possibly photograph or display in a
The build-to-order feature has visual renderings immediately available for more than 130 of
Rejuvenation's light fixtures. The renderings will be available for all
of Rejuvenation's lighting and for select house parts in coming months.
A kiosk in the company's Portland, Ore. store enables store shoppers to
utilise the build-to-order tool and a kiosk will be added soon to
Rejuvenation's Seattle store, Rejuve Seattle.