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Mass customization and personalization news Develops Custom Wrapping Paper Business

Customized wrapping paper for business by Customized wrapping paper by
Examples of customized wrapping paper for business and consumer gift-giving by

2005-10-25:, a supplier of customized wrapping paper products, has announced enhancements to its product range, aimed at both the corporate gift sector, and ordinary consumers who want to add extra individuality to their gift giving at Christmas.

For the corporate site, there are enhanced Christmas wrapping paper offerings, including 38 designs, and a special category for businesses and companies to add their logos to gift wrap. Combined with the existing PicturePaper gift wrap offerings, over 125 unique designs and layouts can be merged with the customer's own images and graphics. say that they continually update their gift wrap designs, keeping their wrapping paper offerings fresh and dynamic. In addition to offerings to cover corporate gifts and Christmas gift ideas, the consumer side is catered for with other selections that include choices for weddings and anniversaries, baby's births, birthdays, romance, and so on. There is also design space for amateur and professional artists or photographers. is part of South River Trading Company, a family-owned and operated business. "Christmas and the holidays have always been a special time of year for us," says Chuck Rothermel, founder of the He founded the company after a family holiday turned nostalgic as the children prepared to disperse across the country following the gathering. Aside from the printing, which occurs at company headquarters in Ashburn, Virginia, the business is entirely web-based, allowing all three children to participate no matter where they live.

He formerly spent more than 25 years in the technology and printing industry as a manager and business executive. brought him out of retirement, as he puts it, "in search of creating smiles for others".

On the website, customers upload a logo, picture, artwork or graphic from their computer, place it on a selected wrapping paper background, arrange their picture for a custom fit and view a representative sample. The entire uploading, fine-tuning and ordering process should take only a few minutes.

Each order from goes directly to the company's printing headquarters in Virginia, where the design is individually printed by high-end, six-color printers. Every order is inspected by hand before it is rolled and prepared for shipping. Most orders are shipped within two days. Customers can track the printing and shipping of their order through the website. Payment are made online using major credit cards, eCHECK or PayPal.

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